Digital establishment of An international apparel brand
Client Background: BritishIndia is a well-established homegrown lifestyle brand that has currently over 40 outlets across Malaysia, Singapore, Thailand and the Philippines. Initially created for the tropics and inspired by the grand romance of the Colonial era, their stores offer timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind.
Our Brief: The client approached us to give their brand a digital life. They stated that their customers are well-travelled, socially active, and culturally aware, which helped us zero in on the website design.
Challenges & Execution: Our main challenge was to create a bespoke website design that encouraged visitors to stay on the website and explore it more. As greater surfing time mostly means that the visitor is interested in converting into a customer, our focus was to use visuals that were appealing, highly engaging, interactive, and stunning to the eye. The navigation was kept simple, but fresh. The products were well categorised for a quicker scan and easy search for the appropriate products by the users. The client had 6 main lines of apparel, each with a different story to suit various occasions of contemporary tropical lifestyle. Our strategy was to tune into each story type and create designs in sync with it for a seamless experience.
Client Success Story: The website (http://britishindia.com) has been functional and well-received since over a decade now, celebrating success of its reach and appeal among its global customers. This positive response has facilitated scope for even better collections and innovations in the brand to honour the appreciation showered by the esteemed clientele the website has generated for the brand.