Digital establishment of An renowned trust
Client Background: Niyaz Ahmed Minority Educational & Welfare Trust (NAME Welfare Trust) came in being in 1998 and was the dream foundation of its primary founder Mr. Abu Asim Azmi, the honourable SP leader. Named after the late father and a beloved philanthropist, NAME mainly works toward upliftment of the poor and needy from the minority community. Providing free food, medicinal aid, and educational and job opportunities are the primary goals of this trust.
Our Brief: The client approached us to give their existing trust a face lift and a digital life. We suggested branding and a website to start with.
Our Challenges: After helping finalize the trust name, our main challenge was to prepare a web design that is appealing, interactive, and engaging. Moreover, the website had to be dynamic and easily customizable so as to allow the client to manage it easily. Next, we created all designs for brand communication, which was again to be made in synch with the trust image and values.
INCI Tech did the following for NAME:
- Website design and development
- Corporate Branding (brand name development, designing of logo, letter heads, business cards, posters, flyers, etc)
- Content editing
- Domain, Email, and Web support
Our Work Strategy: At the onset, we set the objective to create a unique, engaging, and fresh digital experience for the trust. Expecting several visitors on the website looking for informative data, we created scope to dynamically keep adding fresh content, data. Images, videos, etc of the latest events, news, and activities of the trust. The website design was kept simple, with a smooth navigation. Our aim was quicker turn-around time for the visitors and less frequent visits to the NAME office for inquiries.
We also created beautiful, aesthetically well-tuned designs for communication purposes by the trust. As these designs were to act as the face and voice of the brand, we kept in mind the trust image, goals, vision, and objectives.
Client Success Story: In over a year of its web launch and digital establishment, the trust website has managed to engaged several thousand visitors, allowing people to approach name as potential volunteers or donors through the website directly. The traffic the NAME office drew has thankfully subsided with all information being present now on the website. The appealing designs and the interactive interface of the NAME website has earned rare reviews and has helped promote their cause by coming across as a trustable and genuinely concerned trust. This positive response has facilitated scope for better fund generation and greater humanitarian goals for the trust.