Established in 1994, BritishIndia is a homegrown lifestyle brand that currently has over 40 outlets across Malaysia, Singapore, Thailand and the Philippines.

Avicenna International School

Digital establishment of An international school brand

Client Background: Avicenna International School (AIS) was a reformation idea for an existing school of Islamic Research Foundation, namely the Islamic International School. With the former school being closed, it was time to give the students and staff a renewed hope of continuation with an upliftment. The entire management team was new and it was time for completely changing the face of the old school and create a new base for imparting excellence.

Our Challenges: AIS was not even named when the management approached INCI Tech for solutions. Our scope of work was diverse, complex, and required us to develop a strategically relevant internationally appealing school brand. We took up the responsibility to develop all digital requirements of AIS as well as digitally brand it to make it one of the most recognized and reputed school in Mumbai, with the scope for further branching.

INCI Tech was closely associated with every aspect of establishing AIS. Right from strategizing to designing to promoting. Our major works for AIS included:

  • Website design and development
  • Corporate Branding (brand name development, designing of school logo, web banners, school diary cover, school notebook cover, business card, letter heads, posters, flyers, identity cards, admission forms, and other elements)
  • Content writing
  • Domain, Email, and Web support

Our Strategy:
1. Research and Analysis–We first held several interactive sessions with the client to understand their brief well and get to know of their perspective. We also researched and studied the latest trend in the digital establishment of schools.
2. In the next phase, we divided our resources based on their expertise into design, development, content, and support teams to handle the complexity of the project.
3. At least three different webpages were designed for client screening. Post approval for one of the three web designs, we completed designing the entire website and passed the ropes to the development team. While the development work was on, the designers designed serveral web elements and offline elements that would be required at the time of website launch and school inauguration.
4. We kept a constant line of communication with our clients, with weekly reports and updates to make sure that all the stakeholders had a clear understanding of the progress and next milestones needed to be achieved.
5. Relevant content was then prepared for the website and other elements and incorporated into the website. We ensured that the content concept matched with the school ideology and philosophy.
6. With the final check and proofreading of all design, development, and content solutions we had developed, we created the domain and launched the website.
7. Once the website was live, we ensured smooth performance of the site and managed the communication timelines across various phases until complete client satisfaction was ensured.
8. Since its launch, the website is regularly updated and checked for any bugs and malware. Contents, images, and other forms of data are constantly updates in relation to news and events and important announcements made by the school.

Client Success Story:
In over a year of its web launch and establishment, the school website has drawn great traffic from across India.
Not only did we deliver the website on time, but the excitement it has generated is clear from the initial user response and engagement:

  • 6000 total visits within the first 3 months of going live – Jan–March 2016
  • Average page visit duration of 3 min 30 sec, indicating high user interactivity
  • Bounce back ratio was only 26%, indicating high-level of user engagement with the website.

Moreover, the appealing designs and the interactive interface of the AIS website has earned rare reviews and helped promote and establish the school as a respectable school brand. The immense success of the digital promotion also helped AIS earn remarkable revenues and create scope for more students.

Presently, AIS is happily imparting education and learning through its international curriculum to an ever-expanding student base. With much more expansion in the pipeline with this reputed client, we hope to be a part of all its future endeavours.

Posted by atif imran

NAME Welfare Trust

Digital establishment of An renowned trust

Client Background: Niyaz Ahmed Minority Educational & Welfare Trust (NAME Welfare Trust) came in being in 1998 and was the dream foundation of its primary founder Mr. Abu Asim Azmi, the honourable SP leader. Named after the late father and a beloved philanthropist, NAME mainly works toward upliftment of the poor and needy from the minority community. Providing free food, medicinal aid, and educational and job opportunities are the primary goals of this trust.

Our Brief: The client approached us to give their existing trust a face lift and a digital life. We suggested branding and a website to start with.

Our Challenges: After helping finalize the trust name, our main challenge was to prepare a web design that is appealing, interactive, and engaging. Moreover, the website had to be dynamic and easily customizable so as to allow the client to manage it easily. Next, we created all designs for brand communication, which was again to be made in synch with the trust image and values.

INCI Tech did the following for NAME:

  • Website design and development
  • Corporate Branding (brand name development, designing of logo, letter heads, business cards, posters, flyers, etc)
  • Content editing
  • Domain, Email, and Web support

Our Work Strategy: At the onset, we set the objective to create a unique, engaging, and fresh digital experience for the trust. Expecting several visitors on the website looking for informative data, we created scope to dynamically keep adding fresh content, data. Images, videos, etc of the latest events, news, and activities of the trust. The website design was kept simple, with a smooth navigation. Our aim was quicker turn-around time for the visitors and less frequent visits to the NAME office for inquiries.
We also created beautiful, aesthetically well-tuned designs for communication purposes by the trust. As these designs were to act as the face and voice of the brand, we kept in mind the trust image, goals, vision, and objectives.

Client Success Story: In over a year of its web launch and digital establishment, the trust website has managed to engaged several thousand visitors, allowing people to approach name as potential volunteers or donors through the website directly. The traffic the NAME office drew has thankfully subsided with all information being present now on the website. The appealing designs and the interactive interface of the NAME website has earned rare reviews and has helped promote their cause by coming across as a trustable and genuinely concerned trust. This positive response has facilitated scope for better fund generation and greater humanitarian goals for the trust.

Posted by atif imran

British India Malaysia

Digital establishment of An international apparel brand

Client Background: BritishIndia is a well-established homegrown lifestyle brand that has currently over 40 outlets across Malaysia, Singapore, Thailand and the Philippines. Initially created for the tropics and inspired by the grand romance of the Colonial era, their stores offer timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind.

Our Brief: The client approached us to give their brand a digital life. They stated that their customers are well-travelled, socially active, and culturally aware, which helped us zero in on the website design.

Challenges & Execution:
Our main challenge was to create a bespoke website design that encouraged visitors to stay on the website and explore it more. As greater surfing time mostly means that the visitor is interested in converting into a customer, our focus was to use visuals that were appealing, highly engaging, interactive, and stunning to the eye. The navigation was kept simple, but fresh. The products were well categorised for a quicker scan and easy search for the appropriate products by the users. The client had 6 main lines of apparel, each with a different story to suit various occasions of contemporary tropical lifestyle. Our strategy was to tune into each story type and create designs in sync with it for a seamless experience.

Client Success Story: The website (http://britishindia.com) has been functional and well-received since over a decade now, celebrating success of its reach and appeal among its global customers. This positive response has facilitated scope for even better collections and innovations in the brand to honour the appreciation showered by the esteemed clientele the website has generated for the brand.

Posted by atif imran

Niyaz National School Bhiwandi

Digital establishment of a new school brand

Client Background: Niyaz Nation School (NNS), Bhiwandi was a dream come true of the
prestigious Azmi family, head by the SP leader Mr. Abu Asim Azmi. Based on the
philosophy of Late Mr. Niyaz Ahmed, a CBSE school with world-class infrastructure,
complete with a natural garden and play area, and educational aid to all deserving students was proposed.

Our Challenges: INCI Tech was closely associated with every aspect of establishing NNS. Right from strategizing to ideation to creation to maintenance. Our major works for NNS-B included:

  • Website design and development (www.nnsbhiwandi.com)
  • Digital branding (designing of school logo, brochure, web banners, trophies,certificate, etc.)
  • Content writing and editing
  • Domain, Email, and Web support

Our Strategy:

  1. Research and Analysis–Study of various competitive websites, discussion with client representatives in order to learn more about the brand. The study of the current trends for school digital branding.
  2. UI/UX Creation–the information gathered in the research and analysis phase was molded into designs that related to the trend and philosophy adopted for the school, suitable to the locality of the school.
  3. Content Check–The content provided by the client was quality checked, edited, and re-written if required. Several web pages of fresh content was written for impact.
  4. Branding–The school logo was created as per client brief, and various banners, school diary, calander, students/visitors/staff id cards, a brochure, and other peripherals such as award certificate and trophies were designed in sync with the school ideology.
  5. Managing Client Expectations–Smooth management of communicated timelines across various phases until the completion of the project were ensured in order to meet the client expectations.
  6. Quality Control–Top-notch quality check throughout different phases was ensured to maintain the quality and precision of deliverables.
  7. After-Sales–The website is regularly updated and checked for any bugs and malware. Contents, images, and other forms of data are constantly updates in relation to news and events and important announcements made by the school.

Client Success Story:
In just a year of its establishment and successful branding by INCI Tech, NNS-B is now an
established school with a reputation of international appeal. The school is presently running
at full strength and has earned its place in the locality. A branch of NNS is in the making at
Azamgarh in UP. We wish our prestigious client great success with all their endeavours and
hope to help them secure their dream through our premium services and great after-sales
services.

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Delhi Public School

When a well-known, reputable schools needs to open up in a completely new locality, what can promote it to the world? Well, we thought a great YouTube video should work. And we were right!

Team INCI created a promotional video for DPS at their premises and wrote the script and the dialogues for the video as well. It was an enthralling experience shooting with the kids, and the video helped the school gain acceptance and recognition in the new location of Shikohabad in U.P, India.

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Rodeo Perfumes LLC

Digital establishment of an international luxury brand

Client Background: Rodeo eyewear and fragrance are one of the most popular brands in the Middle East, fast spreading its wings worldwide. Founded in early 2010, Rodeo operates “Rodeo Eyewear” and “Rodeo Perfumes” under the company name Classic Rodeo General Trading LLC.

Our Challenges: Rodeo appointed INCI Tech as their lead IT agency globally. The scope of work was diverse, complex and required us to develop a strategically relevant global digital multi-media campaign. We took up the responsibility to create a strong and inspiring online presence for the brand use and promotion. We were also involved in creating identities for Rodeo.

  • INCI Tech was closely associated with every aspect of establishing the web face of Rodeo.
  • Right from strategizing to ideation to designing to promoting.
  • Our major works for Rodeo included: Website design and development Corporate Branding (designing of logo, letterhead, web banners, and other elements)
  • Content writing
  • Domain, Email, and Web support

Our Strategy:
1. Research and Analysis – Study of various competitive websites, discussion with client representatives in order to learn more about the brand. The study of the current trends for digital transformation.
2. UI/UX Creation – the information gathered in the research and analysis phase was molded into designs that related to the trend and philosophy adopted for an international luxury brand based in the Middle East.
3. Content Development – We developed relevant content after quality checking and editing the provided briefs. Several web pages of fresh content was written for effective impact during SEO.
4. Branding – An exclusive logo and stationary was created as per the client brief in sync with the brand ideology and the market trend.
3. Managing Client Expectations – Smooth management of communicated timelines across various phases until the completion of the project were ensured in order to meet the client expectations.
4. Quality Control – Top-notch quality check throughout different phases was ensured to maintain the quality and precision of deliverables.
5. After-Sales – The website is regularly updated and checked for any bugs and malware. Contents, images, and other forms of data are constantly updates in relation to news and events and important announcements made by the school.

Client Success Story:
In less than 6 months of its web launch, the website has drawn remarkable traffic from across the world. Especially in the Middle East, the appealing designs and interactive UI of the construction website earned rare reviews and helped promote and establish Rodeo as a household brand. The immense success of the digital promotion helped Rodeo earn remarkable revenues, creating space and scope for more products. Presently, Rodeo supplies trendy eyewear, sunglasses, power frames, and optical frames for men, women, and kids in designs that exude grace, elegance, and energy of the young and conquering. Rodeo has also expanded its product portfolio to include exotic perfumes for men and women that are not just unique, rather “out-of-the-world”. Taking forward its legacy of innovation, Rodeo recently launched its own brand of deodorants in six different fragrances, each with a signature feel factor.

Posted by admin